The PlayHER Lounge
A brand identity for The PlayHER Lounge, built around community, conversation and creating space for women in sports.
Brand Identity / Graphic Design / Visual Systems
2024
Overview
The PlayHER Lounge needed an identity that could live comfortably within sports culture without relying on the visual conventions typically associated with women-focused brands.
The direction centered on creating something confident, contemporary and flexible an identity that could move between events, digital content, merchandise and community programming while remaining recognizable.
Approach
The visual system balances the familiarity of sports graphics with a more editorial point of view. Strong typography, a restrained color palette and simple graphic elements created a foundation that could adapt across different applications without becoming overly complicated.
The goal was to give PlayHER a distinct presence while leaving enough flexibility for the brand to evolve.
outcome
