PATRÓN - State Farm Arena
A multi-channel campaign for PATRÓN connecting its presence inside State Farm Arena with the nightlife, culture and entertainment surrounding Atlanta.
Graphic Design / Print Design / Brand Experience / Social Post Designs
2026
Overview
PATRÓN needed a refreshed cocktail menu system for its in-arena bar at State Farm Arena, alongside social content supporting influencer partnerships and events throughout Atlanta. Rather than leaning into traditional sports graphics, the goal was to build a visual direction that felt distinctly PATRÓN premium, recognizable and culturally connected while using the arena and the city as supporting elements of the brand experience.
Approach
The creative direction started with PATRÓN’s established brand language and expanded it across two environments: the physical experience inside State Farm Arena and the social conversation happening around Atlanta’s entertainment scene. The menu leaned into PATRÓN’s premium positioning and agave heritage, while the social assets created a more energetic expression designed around local events, nightlife and influencer-led promotion.
outcome
The resulting system gave PATRÓN a more cohesive presence across physical and digital touchpoints. The in-arena menus strengthened the branded bar experience, while the social campaign extended that presence into Atlanta’s broader entertainment scene through events and influencer partnerships. Together, the work positioned PATRÓN as part of the experience—not simply a sponsor of it.
