Sovereign Brands Villion Card
A print-focused design project for Sovereign Brands’ Villon, translating the brand’s bold visual identity into a series of tactile, highly graphic printed pieces.
2024
Overview
The Villon card was designed as a physical extension of the personality behind the brand. Rather than approaching it as a traditional promotional piece, I looked to Sovereign Brands founder Brett Berish his style, presence and recognizable aesthetic as the starting point for the design.
Approach
THE IDEA STARTED WITH BRETT.
Brett Berish has a distinct personal style that already feels closely connected to the brands he represents. I pulled from that visual character to shape the card’s color, imagery, composition and overall attitude, creating something that felt less like traditional brand collateral and more like a reflection of the person behind it.
outcome
A PRINT PIECE THAT CONNECTED THE PERSONALITY BEHIND VILLON WITH THE PERSONALITY OF THE BRAND. The finished card moved beyond standard promotional collateral by using Brett himself as part of the creative inspiration, resulting in a piece that felt specific to Villon rather than something that could have belonged to any spirits brand.
