Atlanta Falcons The Southern Hollywood
A game day activation for the Atlanta Falcons inspired by the city’s connection to film, entertainment and its reputation as the Hollywood of the South.
EXPERIENTIAL DESIGN / ART DIRECTION / GRAPHIC DESIGN
2024
Overview
Created for the Atlanta Falcons, ATLwood brought together football, film and the culture of Atlanta through a game-day experience inspired by the city’s identity as the “Hollywood of the South.”
The activation reimagined familiar Hollywood references through an Atlanta lens, creating a space where fans could step into the experience rather than simply view it.
Approach
We pulled from recognizable elements of classic Hollywood the Walk of Fame, movie premieres, director chairs and theater marquees and reworked them through the visual language of the Falcons.
The goal wasn’t to recreate Hollywood. It was to create ATLwood: something familiar at first glance, but unmistakably Atlanta once you stepped inside.
outcome
ATLwood became a game-day environment rooted in the personality of the city bringing together entertainment, football and Atlanta culture in one cohesive experience. The finished activation gave fans multiple ways to engage with the concept while keeping the Falcons at the center of the story.
