EYEDENTICAL
A self-initiated campaign for EYEDENTICAL exploring the brand through apparel, photography and social content.
Creative Direction / Graphic Design / Apparel / Photography
2020
Overview
For this EYEDENTICAL campaign, I wanted to take the brand beyond its core identity and give it a physical presence. I designed a collection of branded merchandise, photographed the pieces, and developed the supporting content. Creating a campaign that could live both online and in the real world.
Approach
I approached the campaign as one connected visual system, considering how the graphics would translate from apparel to photography and eventually into social content. The merchandise became the foundation, while the photography and content gave the pieces context, attitude and a world to live in.
outcome
By carrying the same visual language across merchandise, photography and social content, the campaign established a more tangible expression of the brand and created a flexible system that could continue across future releases.
