Biggie Experience
THE STORY WAS ALREADY ICONIC. THE DESIGN NEEDED TO GIVE IT SPACE.
EXPERIENTIAL DESIGN / GRAPHIC DESIGN
2024
Overview
The goal was to create a space where fans could move through moments connected to Biggie’s story, music and influence while experiencing the scale of the legacy he left behind.
The visual direction pulled from the imagery, texture and attitude associated with his era while giving the experience a contemporary point of view.
Approach
Rather than over-designing the experience, the approach centered on Biggie himself his imagery, music, Brooklyn roots and the visual language surrounding his career.
Archival references, oversized graphics, photography and environmental moments were layered throughout the space to create something that felt immersive without losing the authenticity of the source material.
outcome
The finished experience brought Biggie’s story into a space fans could explore firsthand, connecting archival material, music, graphics and environmental design.
