Atlanta Falcons 50 years of Hip-Hop Activation
A celebration of Atlanta, football and 50 years of Hip-Hop brought together through design, culture and the game-day experience.
EXPERIENTIAL DESIGN / ART DIRECTION / GRAPHIC DESIGN
2023
Overview
For the Atlanta Falcons’ celebration of Hip-Hop’s 50th anniversary, we developed a visual experience connecting Atlanta’s music legacy with the energy of game day. The work translated that idea across graphics, environmental design and physical touchpoints throughout the activation.
Approach
WE LOOKED TO ATLANTA ITSELF. A CITY WHERE HIP-HOP, STYLE AND SPORTS HAVE ALWAYS SHARED THE SAME SPACE. THE APPROACH WAS TO CELEBRATE 50 YEARS OF HIP-HOP WITHOUT LOSING THE ENERGY OF FALCONS GAME DAY, USING BOLD GRAPHICS, CULTURAL REFERENCES AND ENVIRONMENTAL DETAILS TO BRING THE TWO WORLDS TOGETHER.
outcome
THE RESULT WAS A GAME-DAY EXPERIENCE THAT FELT SPECIFIC TO ATLANTA BRINGING TOGETHER THE CITY’S MUSIC, STYLE AND FOOTBALL CULTURE THROUGH A COHESIVE VISUAL DIRECTION.
